The "RR" on the left side of the billboard stands for Rotten Robbie--the gas station chain. So I suppose it's a play on that, expressing the station's desire to evolve into "Good Robbie".
Ah. Not familiar with Rotten Robbie, though I am familiar with the penchant of some small gas station chains to name themselves something both mildly memorable and somewhat disenchanting.
When I used to do more trademark law, and kept my eye on trademarks that folks were trying to register, I recall "Mutts & Butts" as the name of a convenience store that especially richly stocked themselves with cigarettes and dog food. I think it's no surprise that this store was not especially successful. The logo included, by the way, a cartoonish version of a happy, smiling dog that was smoking a cig.
And that is a tagline for . . . a new reality show? A rehabilitated puppy shelter? A cooking school for would-be chefs with small ambitions?
ReplyDeleteThe "RR" on the left side of the billboard stands for Rotten Robbie--the gas station chain. So I suppose it's a play on that, expressing the station's desire to evolve into "Good Robbie".
ReplyDeleteAh. Not familiar with Rotten Robbie, though I am familiar with the penchant of some small gas station chains to name themselves something both mildly memorable and somewhat disenchanting.
ReplyDeleteWhen I used to do more trademark law, and kept my eye on trademarks that folks were trying to register, I recall "Mutts & Butts" as the name of a convenience store that especially richly stocked themselves with cigarettes and dog food. I think it's no surprise that this store was not especially successful. The logo included, by the way, a cartoonish version of a happy, smiling dog that was smoking a cig.